2025
Fresh Prints Gallery
Fresh Prints Gallery is an online art retailer specializing in high-quality canvas prints and home decor, with a mission to bring local artwork to a broader audience.
Performance Marketing
E-Commerce
Overview
In this deep-dive case study, we outline how our multi-platform marketing revamp helped Fresh Prints Gallery boost their brand visibility and e-commerce performance.
Overview
User-Generated Content (UGC) & Social Media: We coordinated UGC campaigns and created engaging content (short-form videos, lifestyle photos) to showcase the artwork in real homes. This included partnering with micro-influencers and encouraging customer photo submissions.
Ad Creatives & Motion Design: Our team produced eye-catching ad creatives for Facebook/Instagram and TikTok, including motion-design video ads and animated graphics that highlighted Fresh Prints’s canvas art in dynamic ways.
Website Optimization: We provided UX/UI improvements for the Shopify website – optimizing mobile layout, improving page load speed, and integrating social proof (reviews and customer galleries) to increase conversion rates.
Branding & Graphic Design: We refreshed the visual branding by updating color schemes and typography for a more modern, art-centric feel. New graphic templates were made for social posts, ads, and email to ensure a consistent brand identity across channels.
Email Marketing: We set up an email marketing program (newsletters and automated flows like welcome series and abandoned cart emails) to re-engage visitors and drive repeat purchases.
Goals & KPIsWorking closely with Fresh Prints Gallery’s team, we established clear goals and key performance indicators for the project. Our primary objectives included:
Increase Online Sales: Achieve a +40% increase in e-commerce revenue over the next 6 months. (KPI: Monthly online sales/revenue)
Boost Conversion Rate: Improve the website conversion rate from ~1% to 1.5-2% range. (KPI: Conversion rate on site)
Grow Social Media Presence: Substantially grow the follower count and engagement on Instagram and TikTok. For example, target a 2× increase in Instagram followers and launch a TikTok account to 5,000 followers. (KPIs: Follower counts, engagement rate, video views)
Improve Ad Performance: Attain a Return on Ad Spend (ROAS) of 4:1 or higher on paid social campaigns, and reduce customer acquisition cost. (KPI: ROAS, CPA)
Expand Brand Awareness: Increase overall brand impressions and site traffic by at least 50%. (KPI: web traffic volume, impressions/reach across platforms)
Email Engagement: Achieve an email open rate of ~30% and generate at least 15% of total sales from email marketing. (KPIs: open rate, click-through rate, % revenue from email)
Problem
Fresh Prints Gallery faced the challenge of low online visibility and stagnating e-commerce sales despite a quality product lineup. The wall art market is crowded with big players, making it hard for a smaller brand to stand out. The main issues were:
Limited Brand Awareness: Most of Fresh Prints’s sales came from their few physical mall locations, and they struggled to translate that success to online channels. They needed to significantly increase brand awareness nationally and reach younger audiences online.
Underperforming Digital Marketing: Prior to our involvement, Fresh Prints had minimal presence on TikTok and inconsistent posting on Instagram/Facebook. Their content wasn’t leveraging trends or UGC, leading to low engagement. Additionally, paid ads were not optimized, resulting in a high cost-per-acquisition.
Low Online Conversion Rate: The website saw plenty of browsing but relatively few conversions. We identified a lack of trust signals (no product reviews or testimonials) and suboptimal user experience (slow loading, complicated navigation) as barriers to purchasing.
Solution
To meet these goals, we executed an integrated strategy across multiple platforms, each tailored to its audience and format:
TikTok: We launched Fresh Prints Gallery’s TikTok presence from scratch, focusing on short, trendy videos showcasing the art. Our content strategy mixed behind-the-scenes clips of canvas printing, customer unboxing reactions, and styled room tours featuring the prints. We leaned heavily on popular sounds/challenges to boost discoverability. Importantly, we encouraged user-generated content by running a hashtag challenge where customers posted videos of their wall art setups. This authentic UGC approach was key, as UGC-driven posts and ads are known to drive significantly higher engagement and conversion (brands have seen ~29% higher web conversions when incorporating UGC) One of our TikTok videos even went viral, amassing over 500,000 views and driving a surge of traffic to the site that week.
Meta (Facebook/Instagram): On Instagram and Facebook, we implemented a cohesive content calendar blending product features with community-building posts. For Instagram, we optimized the feed aesthetic and used features like Stories and Reels to highlight new artworks and artist spotlights. We also reposted the best customer photos (with permission), adding a personal touch to the feed. On the advertising side, we ran targeted Facebook/Instagram ad campaigns. This included carousel ads showing multiple best-selling prints and short video ads (leveraging our motion design) that autoplay in users’ feeds. We utilized Facebook’s targeting to reach art enthusiasts, home decorators, and lookalike audiences of past customers. Over time, we refined the targeting and creatives based on performance data, which improved click-through rates and lowered the cost per click. The combination of polished branding content with authentic UGC social proof helped increase overall engagement (mixed UGC + professional content can lift brand engagement by ~28%).
Website (E-Commerce): We worked on converting the increased traffic into purchases. First, we collaborated with the web developers to streamline the site navigation and ensure it was mobile-friendly. The image above shows the mobile-optimized site design highlighting canvas art categories. We added a “Best Sellers” section on the homepage to immediately showcase popular prints and implemented clearer calls-to-action on product pages. Another critical enhancement was adding customer reviews and ratings on product pages for social proof. We set up a system to request reviews from customers after purchase and display star ratings. This effort paid off, as even a handful of reviews can dramatically boost shopper confidence (having just 10 reviews can lift conversion rates by 45% on average). Along with that, we featured user photos of art in their homes (from our UGC campaign) on the site’s gallery section. These site improvements created a more trustworthy and seamless shopping experience, helping turn browsers into buyers.
Email Marketing: We built an email list by adding a signup pop-up offering a first-order discount, which quickly grew the subscriber base. We designed a series of automated email flows: a Welcome Series for new signups (introducing the brand story and showcasing top products), Abandoned Cart emails to recover potential lost sales, and post-purchase follow-ups (which also gently asked for a review or encouraged sharing a photo of the art in their space). In addition, we sent out a polished monthly newsletter featuring new arrivals, upcoming sales, and artist highlights. All emails were on-brand visually and optimized for mobile. Email turned out to be a quiet powerhouse channel – with high ROI (email marketing can yield around $36-$42 for every $1 spent, making it extremely cost-effective – and our campaigns consistently saw open rates around 30% and healthy click-through, driving steady traffic back to the site.
Conclusion
Our comprehensive approach delivered strong results for Fresh Prints Gallery. By the end of the project, the client saw improvements across the board, exceeding many of the initial targets:
Surge in Online Sales: Within six months, online revenue grew by approximately 50%, driven by both increased traffic and a higher conversion rate. The holiday season in particular was a record-breaker for the company’s e-commerce sales.
Higher Conversion Rate: The site’s conversion rate improved from around 1.1% to 1.7% after the website optimizations and infusion of social proof – a roughly 55% increase. This meant a far greater proportion of visitors became paying customers than before.
Social Media Growth: Fresh Prints’s Instagram follower count jumped from ~5,000 to 12,000+ in the span of the campaign, with engagement (likes/comments) up significantly on each post. On TikTok, starting from zero, we amassed 4,000+ followers and over 1.2 million total video views. This new social audience not only increased brand awareness but also regularly converted into site traffic and sales.
Successful Ad Performance: Our paid social campaigns achieved an average ROAS of 4.5:1, meaning for every $1 spent on ads, Fresh Prints earned about $4.50 in revenue. We also managed to decrease the cost-per-acquisition (CPA) by ~30% through iterative optimizations. The client noted that our Black Friday ad campaign was particularly effective, selling out several print designs and bringing a huge influx of orders.
Effective Email Channel: The email marketing efforts yielded a consistent 30-35% open rate and around a 5% click-through rate. Over the 6-month period, email contributed an estimated 15% of total online sales, proving its value in nurturing customer relationships and repeat purchases.
Client Feedback: The team at Fresh Prints Gallery was extremely pleased with the outcomes. They reported that our collaboration helped “elevate Fresh Prints to the next level”, citing not only the numerical gains but also a better understanding of digital strategy going forward. In a follow-up testimonial, the Fresh Prints founder remarked that the campaign “brought our brand to life online – we’re now connecting with customers in ways we never did before, and the sales growth has been a fantastic bonus.”
Overall, the Fresh Prints Gallery project demonstrates how a holistic, research-driven marketing strategy can revitalize a brand’s online presence. By delivering the right mix of creative content, platform-specific tactics, and data-driven optimizations, we helped Fresh Prints Gallery significantly expand its digital footprint and achieve sustainable growth in both awareness and revenue.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
(HOM® — 13)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
Available Worldwide
2025
Fresh Prints Gallery
Fresh Prints Gallery is an online art retailer specializing in high-quality canvas prints and home decor, with a mission to bring local artwork to a broader audience.
Performance Marketing
E-Commerce
Overview
In this deep-dive case study, we outline how our multi-platform marketing revamp helped Fresh Prints Gallery boost their brand visibility and e-commerce performance.
Overview
User-Generated Content (UGC) & Social Media: We coordinated UGC campaigns and created engaging content (short-form videos, lifestyle photos) to showcase the artwork in real homes. This included partnering with micro-influencers and encouraging customer photo submissions.
Ad Creatives & Motion Design: Our team produced eye-catching ad creatives for Facebook/Instagram and TikTok, including motion-design video ads and animated graphics that highlighted Fresh Prints’s canvas art in dynamic ways.
Website Optimization: We provided UX/UI improvements for the Shopify website – optimizing mobile layout, improving page load speed, and integrating social proof (reviews and customer galleries) to increase conversion rates.
Branding & Graphic Design: We refreshed the visual branding by updating color schemes and typography for a more modern, art-centric feel. New graphic templates were made for social posts, ads, and email to ensure a consistent brand identity across channels.
Email Marketing: We set up an email marketing program (newsletters and automated flows like welcome series and abandoned cart emails) to re-engage visitors and drive repeat purchases.
Goals & KPIsWorking closely with Fresh Prints Gallery’s team, we established clear goals and key performance indicators for the project. Our primary objectives included:
Increase Online Sales: Achieve a +40% increase in e-commerce revenue over the next 6 months. (KPI: Monthly online sales/revenue)
Boost Conversion Rate: Improve the website conversion rate from ~1% to 1.5-2% range. (KPI: Conversion rate on site)
Grow Social Media Presence: Substantially grow the follower count and engagement on Instagram and TikTok. For example, target a 2× increase in Instagram followers and launch a TikTok account to 5,000 followers. (KPIs: Follower counts, engagement rate, video views)
Improve Ad Performance: Attain a Return on Ad Spend (ROAS) of 4:1 or higher on paid social campaigns, and reduce customer acquisition cost. (KPI: ROAS, CPA)
Expand Brand Awareness: Increase overall brand impressions and site traffic by at least 50%. (KPI: web traffic volume, impressions/reach across platforms)
Email Engagement: Achieve an email open rate of ~30% and generate at least 15% of total sales from email marketing. (KPIs: open rate, click-through rate, % revenue from email)
Problem
Fresh Prints Gallery faced the challenge of low online visibility and stagnating e-commerce sales despite a quality product lineup. The wall art market is crowded with big players, making it hard for a smaller brand to stand out. The main issues were:
Limited Brand Awareness: Most of Fresh Prints’s sales came from their few physical mall locations, and they struggled to translate that success to online channels. They needed to significantly increase brand awareness nationally and reach younger audiences online.
Underperforming Digital Marketing: Prior to our involvement, Fresh Prints had minimal presence on TikTok and inconsistent posting on Instagram/Facebook. Their content wasn’t leveraging trends or UGC, leading to low engagement. Additionally, paid ads were not optimized, resulting in a high cost-per-acquisition.
Low Online Conversion Rate: The website saw plenty of browsing but relatively few conversions. We identified a lack of trust signals (no product reviews or testimonials) and suboptimal user experience (slow loading, complicated navigation) as barriers to purchasing.
Solution
To meet these goals, we executed an integrated strategy across multiple platforms, each tailored to its audience and format:
TikTok: We launched Fresh Prints Gallery’s TikTok presence from scratch, focusing on short, trendy videos showcasing the art. Our content strategy mixed behind-the-scenes clips of canvas printing, customer unboxing reactions, and styled room tours featuring the prints. We leaned heavily on popular sounds/challenges to boost discoverability. Importantly, we encouraged user-generated content by running a hashtag challenge where customers posted videos of their wall art setups. This authentic UGC approach was key, as UGC-driven posts and ads are known to drive significantly higher engagement and conversion (brands have seen ~29% higher web conversions when incorporating UGC) One of our TikTok videos even went viral, amassing over 500,000 views and driving a surge of traffic to the site that week.
Meta (Facebook/Instagram): On Instagram and Facebook, we implemented a cohesive content calendar blending product features with community-building posts. For Instagram, we optimized the feed aesthetic and used features like Stories and Reels to highlight new artworks and artist spotlights. We also reposted the best customer photos (with permission), adding a personal touch to the feed. On the advertising side, we ran targeted Facebook/Instagram ad campaigns. This included carousel ads showing multiple best-selling prints and short video ads (leveraging our motion design) that autoplay in users’ feeds. We utilized Facebook’s targeting to reach art enthusiasts, home decorators, and lookalike audiences of past customers. Over time, we refined the targeting and creatives based on performance data, which improved click-through rates and lowered the cost per click. The combination of polished branding content with authentic UGC social proof helped increase overall engagement (mixed UGC + professional content can lift brand engagement by ~28%).
Website (E-Commerce): We worked on converting the increased traffic into purchases. First, we collaborated with the web developers to streamline the site navigation and ensure it was mobile-friendly. The image above shows the mobile-optimized site design highlighting canvas art categories. We added a “Best Sellers” section on the homepage to immediately showcase popular prints and implemented clearer calls-to-action on product pages. Another critical enhancement was adding customer reviews and ratings on product pages for social proof. We set up a system to request reviews from customers after purchase and display star ratings. This effort paid off, as even a handful of reviews can dramatically boost shopper confidence (having just 10 reviews can lift conversion rates by 45% on average). Along with that, we featured user photos of art in their homes (from our UGC campaign) on the site’s gallery section. These site improvements created a more trustworthy and seamless shopping experience, helping turn browsers into buyers.
Email Marketing: We built an email list by adding a signup pop-up offering a first-order discount, which quickly grew the subscriber base. We designed a series of automated email flows: a Welcome Series for new signups (introducing the brand story and showcasing top products), Abandoned Cart emails to recover potential lost sales, and post-purchase follow-ups (which also gently asked for a review or encouraged sharing a photo of the art in their space). In addition, we sent out a polished monthly newsletter featuring new arrivals, upcoming sales, and artist highlights. All emails were on-brand visually and optimized for mobile. Email turned out to be a quiet powerhouse channel – with high ROI (email marketing can yield around $36-$42 for every $1 spent, making it extremely cost-effective – and our campaigns consistently saw open rates around 30% and healthy click-through, driving steady traffic back to the site.
Conclusion
Our comprehensive approach delivered strong results for Fresh Prints Gallery. By the end of the project, the client saw improvements across the board, exceeding many of the initial targets:
Surge in Online Sales: Within six months, online revenue grew by approximately 50%, driven by both increased traffic and a higher conversion rate. The holiday season in particular was a record-breaker for the company’s e-commerce sales.
Higher Conversion Rate: The site’s conversion rate improved from around 1.1% to 1.7% after the website optimizations and infusion of social proof – a roughly 55% increase. This meant a far greater proportion of visitors became paying customers than before.
Social Media Growth: Fresh Prints’s Instagram follower count jumped from ~5,000 to 12,000+ in the span of the campaign, with engagement (likes/comments) up significantly on each post. On TikTok, starting from zero, we amassed 4,000+ followers and over 1.2 million total video views. This new social audience not only increased brand awareness but also regularly converted into site traffic and sales.
Successful Ad Performance: Our paid social campaigns achieved an average ROAS of 4.5:1, meaning for every $1 spent on ads, Fresh Prints earned about $4.50 in revenue. We also managed to decrease the cost-per-acquisition (CPA) by ~30% through iterative optimizations. The client noted that our Black Friday ad campaign was particularly effective, selling out several print designs and bringing a huge influx of orders.
Effective Email Channel: The email marketing efforts yielded a consistent 30-35% open rate and around a 5% click-through rate. Over the 6-month period, email contributed an estimated 15% of total online sales, proving its value in nurturing customer relationships and repeat purchases.
Client Feedback: The team at Fresh Prints Gallery was extremely pleased with the outcomes. They reported that our collaboration helped “elevate Fresh Prints to the next level”, citing not only the numerical gains but also a better understanding of digital strategy going forward. In a follow-up testimonial, the Fresh Prints founder remarked that the campaign “brought our brand to life online – we’re now connecting with customers in ways we never did before, and the sales growth has been a fantastic bonus.”
Overall, the Fresh Prints Gallery project demonstrates how a holistic, research-driven marketing strategy can revitalize a brand’s online presence. By delivering the right mix of creative content, platform-specific tactics, and data-driven optimizations, we helped Fresh Prints Gallery significantly expand its digital footprint and achieve sustainable growth in both awareness and revenue.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
(HOM® — 13)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
2025
Fresh Prints Gallery
Fresh Prints Gallery is an online art retailer specializing in high-quality canvas prints and home decor, with a mission to bring local artwork to a broader audience.
Performance Marketing
E-Commerce
Overview
In this deep-dive case study, we outline how our multi-platform marketing revamp helped Fresh Prints Gallery boost their brand visibility and e-commerce performance.
Overview
User-Generated Content (UGC) & Social Media: We coordinated UGC campaigns and created engaging content (short-form videos, lifestyle photos) to showcase the artwork in real homes. This included partnering with micro-influencers and encouraging customer photo submissions.
Ad Creatives & Motion Design: Our team produced eye-catching ad creatives for Facebook/Instagram and TikTok, including motion-design video ads and animated graphics that highlighted Fresh Prints’s canvas art in dynamic ways.
Website Optimization: We provided UX/UI improvements for the Shopify website – optimizing mobile layout, improving page load speed, and integrating social proof (reviews and customer galleries) to increase conversion rates.
Branding & Graphic Design: We refreshed the visual branding by updating color schemes and typography for a more modern, art-centric feel. New graphic templates were made for social posts, ads, and email to ensure a consistent brand identity across channels.
Email Marketing: We set up an email marketing program (newsletters and automated flows like welcome series and abandoned cart emails) to re-engage visitors and drive repeat purchases.
Goals & KPIsWorking closely with Fresh Prints Gallery’s team, we established clear goals and key performance indicators for the project. Our primary objectives included:
Increase Online Sales: Achieve a +40% increase in e-commerce revenue over the next 6 months. (KPI: Monthly online sales/revenue)
Boost Conversion Rate: Improve the website conversion rate from ~1% to 1.5-2% range. (KPI: Conversion rate on site)
Grow Social Media Presence: Substantially grow the follower count and engagement on Instagram and TikTok. For example, target a 2× increase in Instagram followers and launch a TikTok account to 5,000 followers. (KPIs: Follower counts, engagement rate, video views)
Improve Ad Performance: Attain a Return on Ad Spend (ROAS) of 4:1 or higher on paid social campaigns, and reduce customer acquisition cost. (KPI: ROAS, CPA)
Expand Brand Awareness: Increase overall brand impressions and site traffic by at least 50%. (KPI: web traffic volume, impressions/reach across platforms)
Email Engagement: Achieve an email open rate of ~30% and generate at least 15% of total sales from email marketing. (KPIs: open rate, click-through rate, % revenue from email)
Problem
Fresh Prints Gallery faced the challenge of low online visibility and stagnating e-commerce sales despite a quality product lineup. The wall art market is crowded with big players, making it hard for a smaller brand to stand out. The main issues were:
Limited Brand Awareness: Most of Fresh Prints’s sales came from their few physical mall locations, and they struggled to translate that success to online channels. They needed to significantly increase brand awareness nationally and reach younger audiences online.
Underperforming Digital Marketing: Prior to our involvement, Fresh Prints had minimal presence on TikTok and inconsistent posting on Instagram/Facebook. Their content wasn’t leveraging trends or UGC, leading to low engagement. Additionally, paid ads were not optimized, resulting in a high cost-per-acquisition.
Low Online Conversion Rate: The website saw plenty of browsing but relatively few conversions. We identified a lack of trust signals (no product reviews or testimonials) and suboptimal user experience (slow loading, complicated navigation) as barriers to purchasing.
Solution
To meet these goals, we executed an integrated strategy across multiple platforms, each tailored to its audience and format:
TikTok: We launched Fresh Prints Gallery’s TikTok presence from scratch, focusing on short, trendy videos showcasing the art. Our content strategy mixed behind-the-scenes clips of canvas printing, customer unboxing reactions, and styled room tours featuring the prints. We leaned heavily on popular sounds/challenges to boost discoverability. Importantly, we encouraged user-generated content by running a hashtag challenge where customers posted videos of their wall art setups. This authentic UGC approach was key, as UGC-driven posts and ads are known to drive significantly higher engagement and conversion (brands have seen ~29% higher web conversions when incorporating UGC) One of our TikTok videos even went viral, amassing over 500,000 views and driving a surge of traffic to the site that week.
Meta (Facebook/Instagram): On Instagram and Facebook, we implemented a cohesive content calendar blending product features with community-building posts. For Instagram, we optimized the feed aesthetic and used features like Stories and Reels to highlight new artworks and artist spotlights. We also reposted the best customer photos (with permission), adding a personal touch to the feed. On the advertising side, we ran targeted Facebook/Instagram ad campaigns. This included carousel ads showing multiple best-selling prints and short video ads (leveraging our motion design) that autoplay in users’ feeds. We utilized Facebook’s targeting to reach art enthusiasts, home decorators, and lookalike audiences of past customers. Over time, we refined the targeting and creatives based on performance data, which improved click-through rates and lowered the cost per click. The combination of polished branding content with authentic UGC social proof helped increase overall engagement (mixed UGC + professional content can lift brand engagement by ~28%).
Website (E-Commerce): We worked on converting the increased traffic into purchases. First, we collaborated with the web developers to streamline the site navigation and ensure it was mobile-friendly. The image above shows the mobile-optimized site design highlighting canvas art categories. We added a “Best Sellers” section on the homepage to immediately showcase popular prints and implemented clearer calls-to-action on product pages. Another critical enhancement was adding customer reviews and ratings on product pages for social proof. We set up a system to request reviews from customers after purchase and display star ratings. This effort paid off, as even a handful of reviews can dramatically boost shopper confidence (having just 10 reviews can lift conversion rates by 45% on average). Along with that, we featured user photos of art in their homes (from our UGC campaign) on the site’s gallery section. These site improvements created a more trustworthy and seamless shopping experience, helping turn browsers into buyers.
Email Marketing: We built an email list by adding a signup pop-up offering a first-order discount, which quickly grew the subscriber base. We designed a series of automated email flows: a Welcome Series for new signups (introducing the brand story and showcasing top products), Abandoned Cart emails to recover potential lost sales, and post-purchase follow-ups (which also gently asked for a review or encouraged sharing a photo of the art in their space). In addition, we sent out a polished monthly newsletter featuring new arrivals, upcoming sales, and artist highlights. All emails were on-brand visually and optimized for mobile. Email turned out to be a quiet powerhouse channel – with high ROI (email marketing can yield around $36-$42 for every $1 spent, making it extremely cost-effective – and our campaigns consistently saw open rates around 30% and healthy click-through, driving steady traffic back to the site.
Conclusion
Our comprehensive approach delivered strong results for Fresh Prints Gallery. By the end of the project, the client saw improvements across the board, exceeding many of the initial targets:
Surge in Online Sales: Within six months, online revenue grew by approximately 50%, driven by both increased traffic and a higher conversion rate. The holiday season in particular was a record-breaker for the company’s e-commerce sales.
Higher Conversion Rate: The site’s conversion rate improved from around 1.1% to 1.7% after the website optimizations and infusion of social proof – a roughly 55% increase. This meant a far greater proportion of visitors became paying customers than before.
Social Media Growth: Fresh Prints’s Instagram follower count jumped from ~5,000 to 12,000+ in the span of the campaign, with engagement (likes/comments) up significantly on each post. On TikTok, starting from zero, we amassed 4,000+ followers and over 1.2 million total video views. This new social audience not only increased brand awareness but also regularly converted into site traffic and sales.
Successful Ad Performance: Our paid social campaigns achieved an average ROAS of 4.5:1, meaning for every $1 spent on ads, Fresh Prints earned about $4.50 in revenue. We also managed to decrease the cost-per-acquisition (CPA) by ~30% through iterative optimizations. The client noted that our Black Friday ad campaign was particularly effective, selling out several print designs and bringing a huge influx of orders.
Effective Email Channel: The email marketing efforts yielded a consistent 30-35% open rate and around a 5% click-through rate. Over the 6-month period, email contributed an estimated 15% of total online sales, proving its value in nurturing customer relationships and repeat purchases.
Client Feedback: The team at Fresh Prints Gallery was extremely pleased with the outcomes. They reported that our collaboration helped “elevate Fresh Prints to the next level”, citing not only the numerical gains but also a better understanding of digital strategy going forward. In a follow-up testimonial, the Fresh Prints founder remarked that the campaign “brought our brand to life online – we’re now connecting with customers in ways we never did before, and the sales growth has been a fantastic bonus.”
Overall, the Fresh Prints Gallery project demonstrates how a holistic, research-driven marketing strategy can revitalize a brand’s online presence. By delivering the right mix of creative content, platform-specific tactics, and data-driven optimizations, we helped Fresh Prints Gallery significantly expand its digital footprint and achieve sustainable growth in both awareness and revenue.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?
Let's Work Together
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide