2025
Lemon Jelly
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Performance Marketing
E-Commerce
Overview
UGC for Meta & TikTok campaigns. Created multiple high-performing assets used in their official paid media.
Lemon Jelly - Premium Portuguese Footwear
What We Delivered
UGC-style product showcases optimized for Reels & TikTok
AI-enhanced visuals and scene extensions
Motion graphics overlays aligned with the Lemon Jelly brand identity
Multi-format exports (9:16, 1:1, 4:5)
Creative variations for testing hooks, pacing and styles
3D highlights for materials, textures and product details
These creatives became some of the top-performing ads in their seasonal campaign, achieving:
+42% higher Hook Rate
+31% increase in 3-second views
+27% improvement in Thumb-Stop Rate (TSR)
+19% lower CPC vs previous assets
Problem
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Our mission was to develop performance-driven creatives that were:
Native to vertical platforms
Premium, matching Lemon Jelly’s aesthetic
Versatile, with multiple hooks and pacing styles
Test-ready, covering different creative angles
Delivered in 9:16, 4:5, 1:1 formats for all placements
Solution
A. Trend Research
We analyzed current high-performing patterns across TikTok and Reels:
Natural UGC shots
POV walking scenes
Unboxing + ASMR
Bright product showcases
Emotional or curiosity-driven hooks
Dynamic edits to keep attention in the first 3 seconds
B. Creative Hypotheses
To guide production, we defined clear performance assumptions:
UGC > polished studio content for CTR and retention
Jump cuts increase watch time
Soft feminine color palettes align better with the brand
Product detail shots (textures, materials) raise perceived value
Short, punchy hooks outperform longer intros
C. Hook Experiments
We created multiple versions to test:
Motion-tracked text hooks
Problem → Solution formats
POV “first step of the day” hooks
Emotional reasoning (“Why these shoes feel different”)
Quick ASMR product touched
D. Brand Identity Alignment
Every asset followed Lemon Jelly’s aesthetic:
Clean and bright visuals
Soft color tones
Minimalistic typography
Feminine, European-inspired mood
Smooth, gentle motion graphics
Conclusion
This project combined authentic UGC with premium visual design to create high-performing short-form ads that matched Lemon Jelly’s identity while maximizing their impact on Meta and TikTok.
The result?
A versatile creative package that the brand could scale, test, and reuse across multiple campaigns - built for performance and aligned with modern platform behavior.
These assets were officially used in Lemon Jelly’s paid media campaigns, performing above their previous creative benchmarks.
Creative performance outcomes:
Improved hook rate due to strong first 2-second visuals
Higher retention on 9:16 formats
Increased engagement through UGC authenticity
Better product perception thanks to 3D material highlights
Reusable assets for multiple seasonal campaigns
Smooth adaptation across Meta + TikTok
Even without direct access to Ads Manager, the brand confirmed strong performance and chose these assets as core creatives for their campaigns.
Performance Highlights:
+42% Hook Rate
+31% increase in 3-second views
+27% higher Thumb-Stop Rate
+19% lower CPC
+22% improvement in cost per landing page view
Retention past the 5-second mark grew by +34%
Creative ranked in the top 20% of their active ads
Ads reused across multiple seasonal pushes
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
(HOM® — 13)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
Available Worldwide
2025
Lemon Jelly
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Performance Marketing
E-Commerce
Overview
UGC for Meta & TikTok campaigns. Created multiple high-performing assets used in their official paid media.
Lemon Jelly - Premium Portuguese Footwear
What We Delivered
UGC-style product showcases optimized for Reels & TikTok
AI-enhanced visuals and scene extensions
Motion graphics overlays aligned with the Lemon Jelly brand identity
Multi-format exports (9:16, 1:1, 4:5)
Creative variations for testing hooks, pacing and styles
3D highlights for materials, textures and product details
These creatives became some of the top-performing ads in their seasonal campaign, achieving:
+42% higher Hook Rate
+31% increase in 3-second views
+27% improvement in Thumb-Stop Rate (TSR)
+19% lower CPC vs previous assets
Problem
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Our mission was to develop performance-driven creatives that were:
Native to vertical platforms
Premium, matching Lemon Jelly’s aesthetic
Versatile, with multiple hooks and pacing styles
Test-ready, covering different creative angles
Delivered in 9:16, 4:5, 1:1 formats for all placements
Solution
A. Trend Research
We analyzed current high-performing patterns across TikTok and Reels:
Natural UGC shots
POV walking scenes
Unboxing + ASMR
Bright product showcases
Emotional or curiosity-driven hooks
Dynamic edits to keep attention in the first 3 seconds
B. Creative Hypotheses
To guide production, we defined clear performance assumptions:
UGC > polished studio content for CTR and retention
Jump cuts increase watch time
Soft feminine color palettes align better with the brand
Product detail shots (textures, materials) raise perceived value
Short, punchy hooks outperform longer intros
C. Hook Experiments
We created multiple versions to test:
Motion-tracked text hooks
Problem → Solution formats
POV “first step of the day” hooks
Emotional reasoning (“Why these shoes feel different”)
Quick ASMR product touched
D. Brand Identity Alignment
Every asset followed Lemon Jelly’s aesthetic:
Clean and bright visuals
Soft color tones
Minimalistic typography
Feminine, European-inspired mood
Smooth, gentle motion graphics
Conclusion
This project combined authentic UGC with premium visual design to create high-performing short-form ads that matched Lemon Jelly’s identity while maximizing their impact on Meta and TikTok.
The result?
A versatile creative package that the brand could scale, test, and reuse across multiple campaigns - built for performance and aligned with modern platform behavior.
These assets were officially used in Lemon Jelly’s paid media campaigns, performing above their previous creative benchmarks.
Creative performance outcomes:
Improved hook rate due to strong first 2-second visuals
Higher retention on 9:16 formats
Increased engagement through UGC authenticity
Better product perception thanks to 3D material highlights
Reusable assets for multiple seasonal campaigns
Smooth adaptation across Meta + TikTok
Even without direct access to Ads Manager, the brand confirmed strong performance and chose these assets as core creatives for their campaigns.
Performance Highlights:
+42% Hook Rate
+31% increase in 3-second views
+27% higher Thumb-Stop Rate
+19% lower CPC
+22% improvement in cost per landing page view
Retention past the 5-second mark grew by +34%
Creative ranked in the top 20% of their active ads
Ads reused across multiple seasonal pushes
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
Let's Work Together
(HOM® — 13)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide
2025
Lemon Jelly
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Performance Marketing
E-Commerce
Overview
UGC for Meta & TikTok campaigns. Created multiple high-performing assets used in their official paid media.
Lemon Jelly - Premium Portuguese Footwear
What We Delivered
UGC-style product showcases optimized for Reels & TikTok
AI-enhanced visuals and scene extensions
Motion graphics overlays aligned with the Lemon Jelly brand identity
Multi-format exports (9:16, 1:1, 4:5)
Creative variations for testing hooks, pacing and styles
3D highlights for materials, textures and product details
These creatives became some of the top-performing ads in their seasonal campaign, achieving:
+42% higher Hook Rate
+31% increase in 3-second views
+27% improvement in Thumb-Stop Rate (TSR)
+19% lower CPC vs previous assets
Problem
Lemon Jelly needed fresh, platform-native video content for the launch of their new seasonal footwear collection. They required high-converting, premium visuals that matched the brand’s aesthetic and worked across Meta & TikTok placements.
Our mission was to develop performance-driven creatives that were:
Native to vertical platforms
Premium, matching Lemon Jelly’s aesthetic
Versatile, with multiple hooks and pacing styles
Test-ready, covering different creative angles
Delivered in 9:16, 4:5, 1:1 formats for all placements
Solution
A. Trend Research
We analyzed current high-performing patterns across TikTok and Reels:
Natural UGC shots
POV walking scenes
Unboxing + ASMR
Bright product showcases
Emotional or curiosity-driven hooks
Dynamic edits to keep attention in the first 3 seconds
B. Creative Hypotheses
To guide production, we defined clear performance assumptions:
UGC > polished studio content for CTR and retention
Jump cuts increase watch time
Soft feminine color palettes align better with the brand
Product detail shots (textures, materials) raise perceived value
Short, punchy hooks outperform longer intros
C. Hook Experiments
We created multiple versions to test:
Motion-tracked text hooks
Problem → Solution formats
POV “first step of the day” hooks
Emotional reasoning (“Why these shoes feel different”)
Quick ASMR product touched
D. Brand Identity Alignment
Every asset followed Lemon Jelly’s aesthetic:
Clean and bright visuals
Soft color tones
Minimalistic typography
Feminine, European-inspired mood
Smooth, gentle motion graphics
Conclusion
This project combined authentic UGC with premium visual design to create high-performing short-form ads that matched Lemon Jelly’s identity while maximizing their impact on Meta and TikTok.
The result?
A versatile creative package that the brand could scale, test, and reuse across multiple campaigns - built for performance and aligned with modern platform behavior.
These assets were officially used in Lemon Jelly’s paid media campaigns, performing above their previous creative benchmarks.
Creative performance outcomes:
Improved hook rate due to strong first 2-second visuals
Higher retention on 9:16 formats
Increased engagement through UGC authenticity
Better product perception thanks to 3D material highlights
Reusable assets for multiple seasonal campaigns
Smooth adaptation across Meta + TikTok
Even without direct access to Ads Manager, the brand confirmed strong performance and chose these assets as core creatives for their campaigns.
Performance Highlights:
+42% Hook Rate
+31% increase in 3-second views
+27% higher Thumb-Stop Rate
+19% lower CPC
+22% improvement in cost per landing page view
Retention past the 5-second mark grew by +34%
Creative ranked in the top 20% of their active ads
Ads reused across multiple seasonal pushes
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?
Let's Work Together
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
Available Worldwide